Increase your business with agency partnerships.
Shooting Industry › Vol. 44 Nbr. 8, August 1999
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Summary
A growing number of state wildlife agencies are establishing partnerships with the outdoors industry in the form of cooperative advertising and corporate sponsorships. The trend not only boosts retailers' revenues as it also improves communication between agencies and the public. While the agency acts as the supplier of the recreational opportunity, the retailer supplies the equipment necessary to take advantage of that opportunity. One such example of an agency/retailer partnership involves the Office of Informational Service for the Florida Game and Fresh Water Fish Commission and some nature-based businesses.
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Increase your business with agency partnerships.
Look around our industry and you'll see lots of partnerships. Two good examples are co-op advertising and corporate sponsors for programs for special interest groups.
Lately, a new trend in partnerships has emerged: one between state wildlife agencies and members of the outdoors industry. It's leading to innovative and creative ways...See the full content of this document
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