Summary
Schulman anticipates "breakthrough programs with our retail partners" to increase Virgin's wireless revenue. He stresses the creativity of the company's 280 employees, noting that he prefers people "who have not had uninterrupted careers." Instead, "we look for someone who has handled a setback and rebounded," says Schulman. "It makes people better understand the problems and setbacks a startup experiences."
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Extract
Young, Hip and Wireless
As the parents of many a teenager know, kids today virtually live on their cell phones. That's why every wireless service provider offers family calling plans along with specialized ring tones and plenty of downloadable features for teens.
Virgin Mobile USA has taken this practice a giant step farther by targeting its pitch exclusively to the under-30 set. "We do not want to be all things to all people," says Daniel Schulman, 48, CEO of the Warren-based...See the full content of this document
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