Summary
In an interview, Chris Brogan, author of Trust Agents, talked about how to develop trust by simply being human. According to Brogan, trust is probably the most visceral of words, and the most necessary of words right now. If you think about it, "credibility" is one thing, but trust is all the way down through your life. He noted that businesses like to try to use bigger words or professional words to try to get to a point -- and he has decided he's done with that. Business communication is sort of about obfuscation. He said that they understand that it's baked into being human to use trust as one of their levers, and all of these things start at the same idea. He said that one image in the book is of an individual in the center of his social circles because that's the nature of the book -- starting in the middle.
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Extract
In Us We Trust
Trust us.'
It's a straightforward request co-authors Chris Brogan and Julien Smith pose to readers in their latest book, Trust Agents. But earning trust has taken thousands of tweets, hundreds of blogposts, and hours upon hours of conversations; ultimately, it has required both Brogan and Smith to abide by one principle: Create goodwill. For companies, this means breaking down ...See the full content of this document
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