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Travel Technology News - North America.
New York (AirGuide - Travel Technology News North America) Jan 23, 2011
A Couple of Chicks Happiness is the key to successful advertising. Alicia Whalen, co-founder of the Internet marketing company A Couple of Chicks, suggests that hoteliers take a page from "Mad Men" character Don Draper, who said, "Advertising is based on one thing: Happiness." Whalen suggests getting back to the basics, such as ensuring that you know your guests and understand your objectives. Jan 17, 2011 Amazon Lovefilm acquisition gives Amazon a head start against Netflix. Amazon's acquisition this week of European video rental and streaming service Lovefilm gives the company a leg up in competing internationally with Netflix, which only recently began building global business by launching in Canada. Studios typically license their films on a country-by-country basis, which can make global video operations complicated. Jan 21, 2011 Amazon Amazon will acquire the rest of Lovefilm. Amazon plans to buy the remaining 58% of Lovefilm, a European service for movie rentals and streaming, for an undisclosed amount. The deal is slated to close this quarter. Amazon already owns 42% of the company, which operates in the U.K., Germany, Sweden and Denmark. Jan 20, 2011 American Airlines, Las Vegas American Airlines said it has entered into an agreement with Vegas.com and its technology division, Cyllenius, to use American's direct connect technology to access fares as well as customized travel products and services. Vegas.com and Cyllenius have been issuing American tickets through the link for the past five months. Terms of the agreement were not disclosed. The link is part of a long-term relationship between American Airlines and Vegas.com. AmericanOs direct connect technology, which bypasses the traditional GDS, has been at the center of a dispute that the airline has had with major online travel ...See the full content of this document
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