Summary
Numerous criteria have been developed to cluster countries to enable multi-national companies to use similar strategies in countries that share similarities based on various criteria. The focus has been mainly at the consumer level. Using differing clustering criteria might be more appropriate for other corporate decisions. This paper develops a classification scheme based on transparency, which may be useful for classifying countries for legal compliance and political lobbying. By use of a "transparency index", this paper divides Europe into six regions, each with a distinctively different level of transparency.
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Extract
Using the Transparency Index to Categorize European Countries
INTRODUCTION
Corporations operating in diverse geographic areas typically use differing corporate strategies in different countries based on similarities and differences. Usually, efforts are made to clump countries together into sub-markets with common consumer characteristics or similar cultural backgrounds. However, corporations must also acknowledge that while one basis may be used for grouping countries together in order to create marketing efficiencies, different criteria might be necessary to develop strategies that are not directly related to consumer markets. In particula...See the full content of this document
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