Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing.
Communication World › Vol. 24 Nbr. 2, March 2007
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Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing.
The issue of transparency is increasingly coming under the microscope in the blogosphere, as companies, politicians and even nations address it. It's as if code red has been declared in PR, corporate communication and branding.
There's the whole fiasco of the fake Wal-Mart blog that erupted last October, when it was revealed that a much-respected PR company ha...See the full content of this document
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