Training Adapts to the Downturn

Summary


During economic downturns, training dollars might appear to be a tempting line item to cut or re-evaluate as companies shed workers. Some companies will likely adjust their thinking in the recession, tracking return on investment more closely and restricting limited dollars to the most talented employees, training leaders say. In 2008, average training expenditures per employee fell about 11%, from $1,202 per learner in 2007 to $1,075 per learner last year. The US corporate training market shrank from $58.5 billion in 2007 to $56.2 billion in 2008, the greatest decline in more than 10 years, according to the report, which was released in January. As Southwest Airlines negotiated economic and security uncertainties after the Sep 11, 2001, terrorist attacks, the company didn't ratchet back on training, says Elizabeth Bryant, senior director of talent development. But the airline's leaders knew their employees needed to develop maximum adaptability amid a rapidly evolving airline industry she says.

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Training Adapts to the Downturn

NEWSPAPER FINANCIAL sections read more like the obituaries some mornings, but the sales associates at HelmsBriscoe must forge on. Every day the roughly 1 ,000 associates at the meeting-site selection company must convince corporate and association leaders that they still need to book for meetings that might be a year or more away.

It's a tough sell as executives curtail such events either because of...

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