Extract
Trade show tips.
Suggestions for successful exhibiting from Indiana trade-show veterans
Glitz and glamour? When faced with a choice, trade-show exhibitors increasingly opt instead for purpose and practicality. "Spending money on glitz is a waste of resources," advises Dave Armstrong, manager of advertising and sales promotion at Praxair Surface Technology Inc. in Indianapolis. "The new way of doing business doesn't allow you to do that. Every company is more cost conscious, wanting to get more for the money. Those days of spending money on glitz...See the full content of this document
Sponsored links
