Summary
With video games, baby strollers and manicure kits to welcome visitors, dealers at a Toyota showroom in suburban Tokyo are working to convince buyers that today's models have nothing to do with their parents' boring old cars.
"We try to create a warm feeling, especially to appeal to young women so they feel they can drop by casually," said Hiroshi Ishizawa at the dealership, which also holds costume parties and raffles with DVD recorders for prizes to lure customers.See the full content of this document
Extract
Toyota Views Youth As Secret to Future Sales
Such efforts by Toyota dealers have paid off in Japan and around the world. This past week, the Japanese automaker marked its sec...
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