Total Target Campaign.
Success › Vol. 42 Nbr. 3, April 1995
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Experts examine interactive ad company's franchising potential
Total Target Campaign, an advertising/direct-mail company that uses interactive technology, is not suitable for franchising, says a panel of experts. The concept is sound, but franchising would complicate the company's primary focus: data collection. Coordinating regional ad buys with New York ad firms would also be difficult.See the full content of this document
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Total Target Campaign.
Our panel of experts examines a business to determine its franchise potential.
Interactive ... Internet ... the information superhighway. With so much technology on the computerbahn, it was only a matter of time before the franchise world thumbed a ride. Three Columbus, Ohio, entrepreneurs are considering franchising Total Target Campaign (TTC), an innovative advertising concept that b...See the full content of this document
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