Tom Lasorda: Chrysler Group's Lean Thinker
Automotive Design & Production › Vol. 117 Nbr. 5, May 2005
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Summary
In a speech to the SAE Greenbrier conference in Oct 2004, Tom LaSorda, COO of the Chrysler Group, told the assembled, despite what you may read and hear -- and, yes, despite even what you may believe and fear -- there was never a better time than right now to be in the auto industry. LaSorda says a fundamental principle of a successful career is predicated on working with good people. New creative ideas are part and parcel of what seems to be LaSorda's approach to vehicle manufacturing. He thinks that the business models of the past are just that -- of the past. So there are transformations underway. LaSorda is looking for other types of flexibility within the Chrysler system. This flexibility is meant to do a number of things, with reducing investment costs and providing the means to get desired product to market key among them.
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Tom Lasorda: Chrysler Group's Lean Thinker
In a SpeeCH to the SAE Greenbrier conference in October, 2004, Tom LaSorda, chief operating officer of the Chrysler Croup (and deputy member of the Board of Management, DaimlerChrysler AG), told the assembled, "Despite what you may read and hear-and, yes, despite even what you may believe and fear-there was never a better time than right now to be in the auto industry."
[A pause is in order here to let you assess and digest that comment from a man who doesn't seem to be given to pronouncements of fancy. He joined General Motors in 1977 and worked his way up through a number of positions in manufacturing, including stints at CAMI Automotive, the GM/Suzuki joint venture, as vice president of Production, and as president of Opel Eisenach GmbH in Germany, which has been regularly cit...See the full content of this document
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