In today's world, we're all in the public's spotlight.

Shooting IndustryVol. 40 Nbr. 5, May 1995

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Summary


Gun dealers - Lethal Force - Column

Gun dealers should exert extra effort to project a good public image. They should be perceived as businessmen who take the necessary precautions before selling their wares, rather than as violent traders of lethal weapons. Among the practices that can improve public perception of dealers are ensuring that a potential buyer is mentally stable and informing buyers of the possible hazards that could be posed by their particular guns.

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Extract


In today's world, we're all in the public's spotlight.

Many customers make it clear to the dealer or salesman that the gun they're buying is for personal protection, either to be kept in the home, a place of business or to be legally carried concealed. It's also a sure bet that all customers will do some shooting with their new purchase. Given this, is it the dealer's respon...

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