Extract
Tight Money Supply Reflects Very Soft Giving.
NPT study shows direct tie between giving and available cash
Fundraisers have long operated under the adage of "mail in the spring and mail in the fall." But, a NonProfit Times study of the nation's money supply shows that many organizations may be overlooking a more precise indicator for responses to direct mail. In fact, as direct mailers groused about poor returns from the Fall, 2000 campaigns, the NPT study shows the response may be a direct reflection of the lack of disposable money at the time. The money in consumer...See the full content of this document
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