Thomas Cook Tour Operations Ltd

Encyclopedia of Major Marketing Campaigns › A-Z (2007)

Author: Kevin Teague

Pages: 1607-1610

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Extract

Thomas Cook Tour Operations Ltd

The Thomas Cook Business Park

Coningsby Road

Peterborough, PE3 8SB

United Kingdom

Telephone: 44 8702 430416

Web site: www.flythomascook.com

PERSPECTIVES CAMPAIGN

OVERVIEW

In 2001 approximately 120,000 young European vacationers, mostly British, booked their vacations through Thomas Cook Tour Operations Ltd's Club 18-30, the United Kingdom's largest booking agency for 18- to 30-year-olds. The service offered Britons more than 14 sundrenched destinations, including Spain, Greece, the Canary Islands, Ibiza, and Turkey. The company had previously gained notoriety for its risqué advertising. In 1995 the British Advertising Standards Authority (ASA) forced a Club 18-30 campaign, created by ad agency Saatchi & Saatchi an...

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