Summary
Pro-formance sports drink owner Joey Caldwell's conviction for murder of business partner Maceo McEachern - Cover Story - Cover Story
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Thirst.
Partners aplenty wanted a taste of Pro-formance, the sports drink that was to make them rich. But murder was the only thing that could slake Joey Caldwell's greed.
Joey Caldwell looked at people and saw dollar signs. "I think everybody is curved with lines through them for Joey," former business associate Eric Hillman says. A bodybuilder who tried to get rich selling vitamins and sports drinks, Caldwell came to care only for money, preferably other people's, and the way it made him feel. "Joey was so after money he would have done anything for it," Hillman explains. "Joey loved money." Maceo McEachern loved people. Warm and outgoing, the Hamlet mortician was compassionate in his work and generous to his friends and community. "Maceo didn't meet any strangers," says Robert Bristow, a Hamlet police captain and life-long friend. Another friend adds: "Maceo had the gift of gab, but he was a truthful person. He would rather have a friend than money." Their paths crossed in the ownership and marketing of Pro-formance, a clear, carbohydrate-packed sports drink. But what really brought them together was ambition, that odorless, tasteless, invisible and inexhaustible elixir of the American economy. In McEachern, ambition was benign. He wanted to make his own way outside the family business and one day live on his own horse farm. In Caldwell, it curdled greed into a deadly poison. In a seemingly innocent business deal signed Feb. 1, 1991, Maceo McEachern acquired from Joey Caldwell the trademark an...See the full content of this document
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