The Weather Channel Companies

Extract

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The Weather Channel Companies

300 N Interstate Pkwy.

Atlanta, Georgia 30339-2404

USA

Telephone: (770) 226-0000

Fax: (770) 226-2390

Web site: www.weather.com

PAINTED FACES CAMPAIGN

OVERVIEW

When it was launched in 1982 by the privately held media conglomerate Landmark Communications, The Weather Channel (TWC) represented a new concept—around-the-clock weather programming on television. Available on cable stations throughout the United States, TWC provided five-day national forecasts, warnings of dangerous weather, and reports on weather in Europe. Approximately every 10 minutes there was a brief rundown of local weather. There also were occasional specials, for example, a program on the effects of weather conditions on airplane crashes, and special updates on things such as skiing conditions. TWC employed so...

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