Summary
Service providers will have to focus more on the end-to-end customer experience to drive customer loyalty and revenue and less on innovative technologies.
New technologies and the convergence of voice, data, and multimedia content will change the way telecoms and service providers interact with their customers, according to a panel of industry thought leaders at the Customer Experience Innovation Forum in New York City on January 23. The panel explored new strategies for delivering next-generation services and profiting from the convergence of service industries, and of voice, video, and data services. Service providers will have to focus more on the end-to-end customer experience to drive customer loyalty and revenue and less on innovative technologies. The personalization of multimedia content will also provide marketers and advertisers with a means to personalize marketing campaigns.See the full content of this document
Extract
The Name of the Game: Personalization
New technologies and the convergence of voice, data, and multimedia content will change the way telecoms and service providers interac...
See the full content of this document
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