The Internet: more than we can imagine.

Financial ExecutiveVol. 15 Nbr. 3, May 1999

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Summary


Business use of Internet - Cover Story

The advent of Internet does not only signal a remarkable leap in information processing, but reflects man's enormous potentials in acquiring value-added services. Surfing through the Internet provides manufacturers and suppliers an efficient means of conducting marketing transactions. Companies merely have to obtain access to a supplier's Web site where they can present their needs. Some sites even offer instant messaging services, which allow users to maintain a list of their acquaintances and determine which of them is currently logged onto the Internet. Children may also be able to appreciate the viability of the Internet, where they can play a variety of interactive games. Lego, for instance, has recently designed a multi-processing program that senses light and motion.

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Extract


The Internet: more than we can imagine.

"I can do what?" Take it from the guru of Internet technology at IBM: We won't recognize ourselves in a few years.

Okay, what's really going on with the Internet? At the highest level, it's fairly simple: We've just begun. Sure, when you're exchanging web site addresses at the watercooler, it seems everybody is connected to the Internet, but in reality, the number of people hooked up right now, as a percentage of the world's population, rounds off to zero. Yes, zero. In effect, nobody is connected.

So how do you take advantage of that fact? How do you thrive in this exciting world we're moving in to? First and foremost, start simple. The Internet isn't something to study; it's something to do. There's nothing wrong with having a grand plan, but implementing it may be impossible, because while you're wrapped up in the implementation, your competition is moving very rapidly ahead of you.

It's much better to work from the outside in. Remember, that's where all the people are, and they're the ones with the power. Get connected with those people. Then work your way back in through bridges...

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