Summary
Working in such a volatile business environment as the brewing industry presents credit managers with problems that require a flexible approach. Getting it as right as possible at the outset is of course vital but it is only a part of the process. The need for constant monitoring is equally important because bars, pubs, nightclubs and restaurants are subject to the dictates of fashion, not to mention factors such as changes of key personnel, managers, mixologists and chefs. They can make all the difference to the success or otherwise of a business. Information is the key to successful credit management in the on-trade and the wise credit manager does everything that he or she can to keep abreast of trends.
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Extract
The Good Pub Guide
Working in such a volatile business environment as the brewing industry presents credit managers with problems that require a flexible approach. Of course, textbook methods of risk assessment, standard credit terms and collection procedures have a place and it is essential that credit managers know the fundamental rules of their craft. But in order to win business and succeed in a fiercely competitive market, rigidity has no part t...
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