Summary
Diva's real name is Heather (she won't reveal her last name), and she lives in Macon, Ga. In the past she's similarly reported on the fine work of Walmart, Pantene and Electrolux. She's one of Walmart's "ElevenMoms" who blog on that company's website, and she previously reviewed not only Oscar Mayer products but those of its parent company, Kraft Foods, as one if its "Velveeta Kitchenistas."
"As recently as three or four years ago, I was fairly convinced that most newspapers would make it," says Lew Friedland, professor at the UW-Madison School of Journalism and Mass Communication. "Now I'm not sure. I actually don't think that most daily newspapers in the metro [non-national] range will make it.""The Voice of San Diego is to me one of the best and most interesting of the new models," says Friedland. "It's an important destination source for news in San Diego. They're showing that there's an authence for what they do at a price adequate to support the newsroom necessary to provide it."See the full content of this document
Extract
The Future of Journalism
Let's say you write a blog. One day, the Oscar Mayer Wienermobile pulls up in front of your house to give you a personal ride.
That's what happened to the blogger Domestic Diva. "Today is perhaps the best day of my life," she breathlessly told readers of thedomesticdiva.org on Nov. 7. "I can't believe that the Oscar Mayer Wienermobile came to my house and picked my family and I up for a day of fun!"What Diva didn't say is that her free ride is part of a campaign by Madisonbased Oscar Mayer Foods Corp. to influence the new wave of civilian "journalists." The company was one of many at the annual national convention of women bloggers, "BlogHer," held in July 2009 in Chicago.The four-year-old event is a carnival...See the full content of this document
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