Summary
Views of Egon P.S. Zehnder, Chairman of Egon Zehnder International Inc. - Special Section: Being a Global Leader
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Extract
The ethnocentric approach is out.
The Ethnocentric Approach Is Out
Any company today can - indeed does - bill itself as a global entity. Touting this capability has become a marketing gimmick for some; for others, a way of saying "we're just as up-to-date as e...See the full content of this document
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