Long-Term Care Insurance: Making the Most of a Great Opportunity
Life Insurance Selling › Vol. 85 Nbr. 4, April 2010
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Summary
Long-term care is the kind of care you need when you are no longer able to manage common activities of daily living like dressing or eating. The need for long-term care can happen at any time during your life, due to an illness or accident, though it is most often associated with the effects of aging. Long-term care insurance (LTCI) may help remove one of the greatest financial risks that baby boomers will face in retirement. There is evidence that this market is underserved. A 2009 small employer survey conducted by John Hancock Life Insurance Co indicated that over half (57%) of the companies not offering LTCI had never been approached by their benefits broker about offering the benefit. Most employers are open to the idea of adding LTCI to their benefits portfolio as soon as they realize that the coverage can be as beneficial to their business goals as it is to their employees.
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Long-Term Care Insurance: Making the Most of a Great Opportunity
If you're like most sales professionals I know, you're always on the lookout for the next great product - the one that will make a real to your clients and help you build practice. I know from experience that long-term care insurance (LTCl) is that product and if you're not already selling it, you are missing an opportunity that's only going to get bett...
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