Tata Fires First Shot in Auto Price War

Global FinanceVol. 22 Nbr. 2, February 2008

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Summary


Tata Motors, one of India's largest domestic truck and passenger car makers, unveiled a car for India's domestic market priced at $2,500, making it the cheapest car in the world. The company unveiled the "Nano" at India's annual auto expo on January 10. The Nano yields a fuel economy of 20 kilometers per liter or 50 miles per gallon. The launch of the Nano triggered a sell-off in India's auto and auto ancillary stocks in anticipation of a major price war.

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Tata Fires First Shot in Auto Price War

Tata Motors, one of India's largest domestic truck and passenger car makers, unveiled a car for India's dome...

See the full content of this document

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