Tasers and Media Relations

Law & OrderVol. 53 Nbr. 1, January 2005

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Summary


A number of law enforcement agencies have no media strategy for their Tasers. And without adequate community support at all phases of acquisition, deployment and application, police departments could lose access to one of law enforcement's greatest tools. Buice examines how proactively working with the media can be helpful--not just from a public relations perspective--but also operationally and tactically.

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Extract


Tasers and Media Relations

A "shocking" number of law enforcement agencies have no media strategy for their Tasers. It's a classic case of "failing to plan is planning to fail." Without adequate community support at all phases of acquisition, deployment and application. . .your department could potentially lose access to one of law enforcement's greatest tools.

Like a road map, a comprehensive media strategy will let you know what challenges and hazards ar...

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