You talkin' to me? Web-based campaign speaks to individuals.

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You talkin' to me? Web-based campaign speaks to individuals.

Years ago, a popular advertising campaign featured an elegant table surrounded by beautiful people that were enjoying a decadent meal. As the quality condiments made their way around, an obviously out-of-place man asked in a southern yawp, "Can you please pass the jelly?" The look on the horrified matron's face told the story: One must choose ...

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