Summary
Takeda Pharmaceuticals North America launched its first DTC ad campaign for chronic constipation drug Amitiza, targeting women 40 and over with television and print ads featuring the tagline: "Move to Amitiza." Messaging in the ads, by Publicis' Glow Worm, plays off the disruptive way constipation holds up sufferers' days. Copy in the print ad, running in women's magazines, reads: "Why let chronic constipation slow you down?" Ketchum is handling PR for the brand, while Saatchi & Saatchi Healthcare Advertising handles professional ads.
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Extract
Takeda Debuts 'Move to Amitiza' Dtc
TAKEDA Pharmaceuticals North America launched its first DTC ad campaign for chronic constipation dru...
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