Does theory of planned behavior explain Taiwan teens' viewing of televised NY games with pitcher Chien-Ming Wang?
The Sport Journal › Vol. 12 Nbr. 1, January 2009
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Does theory of planned behavior explain Taiwan teens' viewing of televised NY games with pitcher Chien-Ming Wang?
Does Theory of Planned Behavior Explain Taiwan Teens' Viewing of Televised NY Games With Pitcher Chien-Ming Wang?
Chien-Ming Wang is a Taiwanese baseball player who currently pitches for the New York Yankees of Major League Baseball (MLB). Wang is one of the league's best, collecting 19 wins for the Yankees in the 2006 and 2007 seasons. Wang's spectacular performance with the Yankees has meant increasing numbers of Taiwanese viewers for televised Yankees games--more specifically, for televised Wang games. Games have been televised in Taiwan since 1992, via a satellite sports channel. Their ratings are much higher now than in 1992, especially when Wang is pitching (Hu & Tsai, 2008). In short, it appears that Chien-Ming Wang has taken a place as one of Taiwan's most famous sports celebrities. Adoration of celebrities is particularly characteristic of adolescence (Lin & Lin, 2007). Reverence for sports celebrities is...See the full content of this document
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