Perspectives for the franchising sector in Europe--2006: the synergy of mature franchise practice and an ever more integrated single market in Europe augur well for the continued expansion of franchising in Europe.

Franchising World › Vol. 38 Nbr. 3, March 2006

Author: Chopra, Carol

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Extract

Perspectives for the franchising sector in Europe--2006: the synergy of mature franchise practice and an ever more integrated single market in Europe augur well for the continued expansion of franchising in Europe.

The Figures

A 2005 survey on franchising in Europe generated by the European Franchise Federation reveals that there are 6,500 distinct franchised brands operating in 20 different countries.

These countries are Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, the Netherlands, Portugal, Slovenia, Spain, Sweden, Switzerland, Poland and Russia.

The impact of this number becomes clear when compared to the figures of the U.S. market, traditionally home to the notion and development of franchising.

The U.S. population accounts for 64 percent of the population of the European Union (o...

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