Making innovation work: without sustainable innovation, companies are doomed. But how can invention and creativity be systemized?
Chief Executive (U.S.) › Nbr. 2006, January 2006
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Chief Executive (U.S.) › Nbr. 2006, January 2006
Linked as:Summary
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Making innovation work: without sustainable innovation, companies are doomed. But how can invention and creativity be systemized?
The U.S. economy, often depicted as a three-legged stool--manufacturing, services and invention--looks increasingly like it has but one leg to support itself. Manufacturing has been outsourced, and services are not far behind. That leaves invention and innovativeness to generate wealth and shareholder value going forward. How are companies performing? Thirteen of the top 20 companies awarded U.S. patents in 2004 are based outside the U.S. In the next 10 years, companies from China and India are likely to muscle onto this list.
[ILLUSTRATION OMITTED] Of course, patent awards are only one measure of innovation. Even licensing revenue, which typically represents only 2 to 3 percent of corporate patent assets, is a ...See the full content of this document
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