Summary
One encounter depicts how twisted up we've become even by the nominally positive images the industry presents. An overweight teen-age girl is pleased to accept bland advice on weight loss from Jared, the "Subway diet" spokesman. But when Jared leaves, she tells [Morgan Spurlock] that she'd love to lose weight but "can't afford to eat [at Subway] all the time." Astonishingly, she doesn't associate weight loss with eating healthy in general, but with eating a specifically marketed Subway product. It's an alarming illustration of how common sense simply can't compete in today's advertisement-saturated culture: A solution is something to be bought (or not afforded) -- not a fundamental change in lifestyle.
Super Size Me works in great part because Spurlock is such an engaging and game protagonist. He enjoys fast food -- he's just a thirty-something goofball from West Virginia, after all. We can't help but bond with him. At first, it's like he's living our wildest childish dream (eating only [Ronald McDonald]'s!). Later, when the experiment turns horrific, we can only cheer: Spurlock is going to the edge for us; he is dying for our sins, so we don't have to. Somebody buy that man a Big Mac.See the full content of this document
Extract
Super Size Me; Big Mac Attack
Remember when those two girls sued McDonald's alleging that the restaurant was liable in making them obese? New York-based filmmaker Morgan Spurlock's attention was caught by one key phrase in the court's ultimate decision to toss the case ou...
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