Sumax Cycle Products Inc.

Success › Vol. 41 Nbr. 6, July 1994

Position:: Can This Business Be Franchised?

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Summary

Can This Business Be Franchised?

The prospects of franchising the operations of Sumax Cycle Products Inc. were evaluated by industry experts. The company utilizes a patented powder-coating technique to customize motorcycles. The experts concluded that Sumax's business cannot be franchised at the moment. The experts cited the problem areas of finance, since at least $250,000 will be needed for marketing, legal and staffing costs and the company's lack of a comprehensive marketing plan. To prove the viability of the company, it was suggested that another Sumax store be established outside its present market.

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Extract

Sumax Cycle Products Inc.

Our panel of experts examines a business to determine its franchise potential.

FROM AN UPSTATE NEW YORK INDUStrial park, Kirk Van Scoten makes sure that the nation's one million Harley owners don't all took alike. His company, Sumax Cycle Products In...

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