All Style, No Substance: what's wrong with the State Department's public diplomacy effort.
American Scholar › Vol. 79 Nbr. 3, June 2010
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All Style, No Substance: what's wrong with the State Department's public diplomacy effort.
So far, the Obama administration's public diplomacy effort has been a failure. This is surprising because President Obama himself has been highly successful in changing the way the United States defines its position in the world and redefines what it expects from others, especially the followers of Islam. I am referring not to the change in tone (from assertive and unilateral to conciliatory and cooperative) but to a major change in substance--the case the United States is making about its role in the world and about the evolving global architecture it envisions. The problem has to do with those in charge of the United States' message to friends and foes alike--what is crudely called propaganda--about its values and its vision. Making the nation's case is of special importance because of the growing emphasis the world is placing on the legitimacy of our actions, and it is even more crucial for a presiden...
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