From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action.

University BusinessVol. 6 Nbr. 2, February 2003

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From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action.

There are probably few phrases that cause a greater group groan on most campuses than "strategic planning." The fact is, most colleges and universities look at strategic planning as a path to pain, rather than a path to plenty. As a consequence, the universal response to the completion of a strategic plan is, "Whew, finally! Now I can get back to work."

Over the past several years, as I have helped colleges and universities with their strategic plans, I have isolated a number of reas...

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