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Corporate strategies and technology developments of Thai firms in globalization edge: expert interviews.
1. INTRODUCTION
To develop an understanding of the concept better regarding the strategy components in the globalization context, qualitative research by discussing with a few experts and respondents who have experience in international business fields was conducted. The interviews included nine people from six institutions. Thus, these were mainly for the purpose of assessing the strategy concepts, level of globalization, and technology development, to make sure that people across the various firms have a basically similar understanding of them. 2. JUSTIFICATION FOR USING IN-DEPTH INTERVIEWS WITH EXPERTS In the initial thinking about the impacts of strategy components on the level of globalization and technology development in Thai firms, in-depth interviews were conducted...See the full content of this document
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