New Strategies, Increased Budget Allows Cva to Better Market the Desert Through Challenging Times

Summary

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First the good news: In light of this information, the efforts of the Palm Springs Desert Resort Communities Convention and Visitors Authority (CVA), which markets the Coachella Valley as a destination for both the convention and travel industries, will be especially critical.

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Extract

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New Strategies, Increased Budget Allows Cva to Better Market the Desert Through Challenging Times

First the good news: Throughout most of last year, the Coachella Valley's tourism industry, as measured by desert resort hotel metrics, fared well given the difficult economic climate. Occupancy, average daily rate (ADR) and revenue per available room (RevPAR) were all in line with the desert's competitive...

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