Information pro as storyteller for staff, patrons, management: your department has a story to tell--probably several of them--find out what they are and use them to their best effect.
Information Outlook › Vol. 12 Nbr. 2, February 2008
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INFO BUSINESS
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Information pro as storyteller for staff, patrons, management: your department has a story to tell--probably several of them--find out what they are and use them to their best effect.
How do we get our message across more effectively to our patrons, to our supervisors, and to our staff in a culture of shortened attention spans and competing interests? How do we make our message--whether it is a marketing pitch, a request for additional funding, or the need to change our services or ways or doing our library business--more compelling? What is our "stor...
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