Summary
Getz's Let's Talk Tallahassee blog is a paean to civic boosterism, inviting readers to submit ideas to help business leaders and developers improve the city. According to the website of CoreMessage, the PR firm she works for, the young executive led an "award-winning legislative, grassroots and media campaign" for the big-box corporation in 2005, spearheading an effort to repeal Florida's fuel-price controls so that Wal-Mart could undercut local gas-station prices. In the same month as Getz's Wal-Mart post, the Democrat published a story by a retirement home's development director about the complex's great new golf course-without disclosing her job-and a woman wrote an article about a boy who'd organized a cancer charity event without noting that she's his mom.
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Stop the Press Releases!
IT'S EASY TO see WHY a local newspaper editor could fall in love with Stacey N. Getz: She's a summa cum laude Florida State graduate, a twentysomething public-relations executive with the gift of gab and the face of a sorority president. When the Tallahassee Democrat combed the community in early 2007 for residents whose blogs and articles could fill out the paper's local coverage, Getz, a new-media whiz, was one of the first to jump aboard.
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