Staying a step ahead of the rest: how do CEOs know what they know? The best have specific methods for capturing the knowledge--not just the information--they need.
Chief Executive (U.S.) › Nbr. 2006, January 2006
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Staying a step ahead of the rest: how do CEOs know what they know? The best have specific methods for capturing the knowledge--not just the information--they need.
Daniel Vasella, chief executive of Novartis, understands it. Robert Crandall, former CEO of American Airlines, has applied it. Jeff Taylor, founder of Monster.com prods his marketplace with it. T. Boone Pickens, the oil and gas entrepreneur, used its very building blocks to build his empire. What they all have used is 21st century competitive intelligence techniques, each with a personal twist.
[ILLUSTRATION OMITTED] Modern-day competitive intelligence is the ability to do far more than simply collect and digest published data on the competition. It requires special insights in order to see outside your own business and stay ahead of disruptions, distortions, rumors and smo...See the full content of this document
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