Start Your Engines and Entertain Clients

NJBIZAugust 20, 2009

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Velocity 17 is [Joseph]'s and his partners' first dabbling in this market. "We're not from the entertainment industry," he says. "I was a women's apparel manufacturer selling to major mass merchandisers and department stores." Joseph worked in the apparel industry for 25 years in New York City until the market shifted overseas. "The whole business evaporated to China," he says. "I was looking to create a business that's not manufacturing anything....

Last Tuesday Jerry Joseph and his silent partners welcomed corporate event planners to the former window factory that has been converted into a place for indoor pro-kart racing, aerial dog-fighting jet simulators and table settings for sit-down meetings. Corporate events at such venues may include a sit-down meal, a brief speech or show by the company footing the bill then suiting up for some wheel time.

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Start Your Engines and Entertain Clients

VISITORS CAN SATISFY their inner Top Gun by engaging in an aerial ballet with each other on flight simulators modeled after NavyF-18 Hornet jet fighters.

Pro-kart races let drivers test their skills taking corners like defending Formula One champ Fernando Alonso.

A virtual racing center allows drivers not ready for the...

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