Summary
The site links to other industry blogs that comment on regulatory and public policy issues, often in strident tones. [Marc Monseau] this month linked to a site produced by the Fleishman-Hilliard public relations firm called EyeOnFDA.com, which dismissed a drug probe by U.S. Sen. Charles Grassley (R-Iowa) as a "dramatic antic." Monseau says on his site that a link to a blog "does not indicate an endorsement of that blog's content."
Johnson & Johnson's lawsuit against the American Red Cross for trademark and design infringement last August raised sensitive issues, but Ray Jordan, J&J's vice president for corporate communications, usedjnjbtw.com to put across the company's view in a personalized style. What they are trying to do is to strike a middle ground between what they can do in formal annual reports and what is happening outside the company's control, says David Finegold, dean of Rutgers University's School of Management and Labor Relations in Piscataway.See the full content of this document
Extract
Spreading the Word with a Corporate Blog
NEW BRUNSWICK-Few might expect a conservative company like Johnson & Johnson to use blogs as part of its communication strategy. Yet the New Brunswick giant is the first member of the state's vast health care industry to take the plunge into blogging by putting up two sites,...
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