When the going gets tough, you need a 4x4: in these challenging times, the spoils will go to those who have the fortitude to keep trying and the insights to work smarter, as well as harder.
Franchising World › Vol. 42 Nbr. 3, March 2010
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MARKETING
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When the going gets tough, you need a 4x4: in these challenging times, the spoils will go to those who have the fortitude to keep trying and the insights to work smarter, as well as harder.
It's no secret that the past 12 months have been unprecedented in their difficulty for customer-facing businesses. The credit crunch, reduced housing values, and the largest spike in unemployment in two decades have caused consumers and businesses alike to pull in their spending, all to the detriment of those of us who depend on consumption to drive our livelihoo...
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