Summary
Most sites don't boast flashy images or personalized recommendations, but big names such as Amazon.com, Netflix, and Travelocity continue to raise the bar. The tremendous business opportunity online makes the need for a well-designed Web site even more compelling. Like any part of your business, designing your Web site requires an intimate understanding of your company and, more important, of your customers. When it comes to Web design, you can do it on your own, hire an expert, or listen to your audience. If there's one rule your Web site must live by it's less is more. Personalization remains key to effective marketing in any channel. When you do have personal information, use it. If it's about the Web site, complaints provide excellent feedback into what should be fixed. If it's about issues that hadn't occurred to you that can be easily resolved on the site, then you're saving time and effort for your customers -- and your contact centers.
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Extract
Spiff Up Your Site!
If you put your corporate materials in a beauty pageant, your Web site would probably stand up well in front of today's judges - better known as your authence. It may not be Miss America just yet but it's definitely a strong contender for Miss Congeniality, or at least Best in Swimsuit. The word "sexy" has certainly been thrown around the technology industry and it comes as no surprise that the rapid sophistication of Web sites is contributing to that perception.
Most sites don't boast flashy images or personalized recommendations, but big names such as Amazon.com, Netfiix, and Travelocity continue to raise the bar. According to research firm eMarketer, roughly 193 milUon Americans used the In...See the full content of this document
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