Spending Money to Make Money

Summary


Morton discusses how the New York Times averted a financial crisis, becoming the paper it is today. In 1975, the newspaper's editors were warned that rising newsprint costs threatened to drive the paper into unprofitability, which led under instructions of Publisher Arthur Ochs Sulzberger, to an unusual meeting of news and business executives.

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Extract


Spending Money to Make Money

There are many pleasures to be had in reading Arthur Gelb's "City Room," his account of a lengthy career at the New York Times. But the most fascinating to me m was his detailing of the brilliant journalistic decisions that transformed the...

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