Social Networking's Net Worth

T + DVol. 63 Nbr. 9, September 2009

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Summary


Seventy-four percent of employees believe that social networking sites can pose great risk since they are an easy way to damage a brands reputation, according to a recent Deloitte survey, Social Networking and Reputational Risk In the Workplace. Only 17% of executives said their companies have programs in place to monitor social networking site usage by workers and mitigate any risks. Furthermore, 60% of business executives surveyed said they had the right to know how employees choose to express themselves and their organizations online while 53% of workers think that social networking profiles and pages are not an employer's concern. Many employers have only recently become familiar with the extent to which some networking sites can hurt a brand. Fifty-eight percent of business leaders agreed that the risks associated with social networking should be a boardroom issue, but only 15% reported that it was being discussed there.

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Extract


Social Networking's Net Worth

Despite the explosive growth of sites such as Twitter, Facebook, and YouTube, many companies have put their guards up instead of their firewalls down when it comes to employees' usage o...

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