Sitting the bench: corporate sponsors take a time out.
Utah Business › Vol. 23 Nbr. 3, March 2009
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Sitting the bench: corporate sponsors take a time out.
The 2008 end-of-year fiscal reports show it: Americans reconsidered their spending habits, made budgets, reviewed their necessities and scaled down their leisure activities, including sports and entertainment events. Now, arenas and theatres are considering new ways to fill the empty seats with the reality that corporate sponsors may not do it for them.
Retail stores are closing their doors, airlines are grounding flights and automakers have stalling operations. With major companies in distress, whose logos will grace the walls of stadiums and fill the program books? How will organizations dependant on sponsorships survive, even thrive? And, how will companies brand their nam...See the full content of this document
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