Shows: Part of Buying Process?

DealernewsAugust 10, 2009

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Summary


The average show-goer is male (75 percent), about 43 years old, has an average family income of $75,872 and owns at least one powersports vehicle (83 percent of respondents). "Eighty-nine percent of our attendees are Gen-Xers and baby boomers," says Jeff D'Entremont, show director.

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Shows: Part of Buying Process?

More than 90 percent of those attending a Cycle World International Motorcycle Show t...

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