Summary
A series of recent moves has focused attention on search and social networks. Social networks have tuned their attention to enhancing search features on their sites, but what they really may be searching for is the way to effectively monetize their services. This summer, things heated up. In August, Twitter quietly hired search industry veteran Doug Cook as its director of search -- a move much commented on in the blogosphere. According to his LinkedIn profile, Cook has served as VP of engineering at Yahoo! and Inktomi. In an effort to improve its search features, networking giant Facebook acquired FriendFeed in August. FriendFeed originated many of the most popular aspects of Facebook's News Feed function, such as the "Like" function. Even with some of the difficulties facing social search, it has some advantages over a generic search engine query.
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Extract
Set Sights On Search
a series of recent moves has focused attention on search and social networks. Social networks have turned their attention to enhancing search features on their sites, but what they really may be s...
See the full content of this document
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