Sellout Streak Lifts Colts Into Nfl Elite
Indianapolis Business Journal › September 02, 2009
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Summary
A statewide marketing plan that's a decade old and an enduring on-field winning record engineered by all-pro quarterback Peyton Manning have put the Indianapolis Colts and their tans among the National Football League's elite in terms of consecutive home sellouts. "In the late '90s we were doing a fire drill almost every week just to avoid a TV blackout during Sunday's we had home games," said Ray Compton, who joined the team in 1997 as executive director of business development and departed to start his own marketing firm in 2005. While Pollan put together a championship-caliber team, Compton and the rest of the Colts marketing staff - including current senior vice president of sales and marketing Tom Zupancic - launched a regional marketing initiative. Still stoking the fire Despite the emergence of Manning as a future Hall of Famer and the team's 2007 Super Bowl victory, Zupancic and his staff have continued to build the team's marketing efforts.
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Sellout Streak Lifts Colts Into Nfl Elite
A statewide marketing plan that's a decade old and an enduring on-field winning record engineered by all-pro quarterback Peyton Manning have put the Indianapolis Colts and their tans among the National Football League's elite in terms of consecutive home sellouts.
The Indianapolis Colts have sold out every home game since the final game of the 1998 season, giving the team the 14th-longest home sellout streak in the 32-team National Football League. The Colts' 81-game regular season strea...See the full content of this document
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