Summary
Building a new branch is a big undertaking, one that is almost always preceded by a long list of questions. The author speaks with two experts and look at how two credit unions have, for the most part, improved the output of their existing branches. Paul Seibert, CMC, VP/financial services for EHS Design, and his firm take a two-step approach in determining the effectiveness of a branch structure. First, they analyze the market within which each branch competes. The next step is to determine if the credit union is appropriately positioned to take advantage of these markets. John Hyche, principal and strategic consultant at Level 5, offers some simple advice to ensure consistency. Hyche advices to pick a system, stick with it and be honest to whatever system you've chosen. Hyche thinks it's equally important to take a rolled-up view of the branch network; that is the same balance sheet and income statement view of the branches in aggregate.
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Self-Reflection
Building a new branch is a big undertaking, one that is almost always preceded by a long list of questions. Among the most important of those questions surrounds the effectiveness of your existing branch network. Extending a branch base doesn't make much sense if you're not getting your money's worth out of the current branches. But getting the most of your existing branch structure requires both focus and purpose. Here we speak with two experts and look at how two credit unions have, for the most part, improved the output of their existing branches.
Paul Seibert, CMC, VP/financial services for EHS Design (www.ehsdesign.com), Seattle, and his firm take a two-step approach in determining the effectiveness of a branch structure. First they analyze the market within which each branch competes. Seibert's firm purchases specia...See the full content of this document
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