Summary
Just a year ago, banner plays, expensive keyword purchases and tallied hits, views and time spent on a page comprised the bulk of search engine marketing in the pharma sector. To maximize organic exposure, marketers should ensure that all of the assets on the branded sites are discoverable through paid search, says Mary Ann Belliveau health care industry director at Google. Google offers a free tool called Web site Optimizer that allows companies to experiment with content and design combinations for optimal results. Additionally, Google announced in December the launch of a beta allowing AdWord advertisers to show text and image ads on the iPhone, the T-Mobile G1 and other mobile devices with full Internet browsers.
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Searching for Sign-Ups
Just a year ago, banner plays, expensive keyword purchases and tallied hits, views and time spent on a page comprised the bulk of search engine marketing (SEM) in the ...
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